About Us

Based in Wanaka, New Zealand, Leni The Label designs & produces bedding, interiors, clothing, & accessories. Loved by children & parents alike for their beautiful prints & high-quality materials. 

Our design blends contemporary flair with traditional elements to reinvent classic styles. We use high-quality, organic & tactile fabrics, along with our distinctive statement prints - all designed in house by founder, Madeleine. Our products embody quality throughout the design & production process. Through timeless designs, Leni The Label aims to infuse everyday life with a touch of charm.

At Leni The Label, we believe that fashion & textiles should not only be beautiful but also gentle on the earth & that's why we carefully select premium materials for our products. Our unique values lie in the use of materials like merino wool and organic cotton muslin.

Every purchase made contributes to the reforestation of New Zealand natives with our partners at One Tree Planted.